Tim O’Halloran

Founding Director

Tim O’Halloran is the founding Director of The Shape Agency.


Tim is a highly skilled and experienced communications strategist with 15 years’ experience advising senior government ministers, and organisations on how to achieve their strategic goals.


His background includes 10 years working as a senior communications adviser and Chief of Staff to senior government ministers, at state and federal level, in both economic and social policy portfolios.


Tim has also worked for two large and respected public relations agencies – managing teams of consultants and advising organisations on communications, campaigns, media and government relations.


Connect with Tim on LinkedIn

Nicola Hepenstall

Nicola Hepenstall

senior consultant

Nicola Hepenstall is a senior consultant for The Shape Agency.


Nicola has over 25 years’ experience in evidence-based consulting.  She brings extensive knowledge of research, communications and marketing theory and practice, as well as expertise in identifying the metrics to drive business outcomes.    


She has consulted to many of Australia’s largest companies and State and Federal Government departments helping them navigate the complexity of the communications environment and develop strategies to enhance business and social outcomes.


A recognised thought leader, Nicola is a regular panellist at the Mumbrella 360 conference, where she has explored the role of purpose in driving business outcomes (2016), the rise of brands that shape culture (2017) and the power of experience design in a content saturated communications environment (2018).


Her contribution has been recognised by her peers having been awarded the Australian Marketing Institute’s Certified Practicing Marketer of the Year 2018.


Connect with Nicola on LinkedIn

Darren R Rodrigo

Darren R. Rodrigo

senior consultant

Darren R. Rodrigo is a senior consultant for The Shape Agency.


Darren has an extensive background as a political, campaign and PR adviser, who has worked at the highest levels of politics and conducted successful election campaigns at both State and Federal level.


As a communications and public affairs consultant, Darren has undertaken media management and delivered successful campaigns for some of Australia’s largest and most high-profile community organisations and business groups.


At the Shape Agency Darren specialises in high stakes media management, creating and delivering campaigns that win and helping clients engage with government in most effective manner possible.

Pia Akerman

Senior Consultant

Pia Akerman is a senior consultant for The Shape Agency.


Pia is a media relations specialist, with more than a decade of experience working at the heart of Australia’s media industry.


As an award-winning journalist for a major national newspaper, Pia covered a diverse range of areas including state and federal politics, breaking news and legal affairs.


She now brings her skills and in-depth knowledge of the Australian media landscape to help our clients shape their message, design a successful communications strategy and achieve positive coverage.

Phil Bourne

Phil Bourne


Phil Bourne is a consultant for The Shape Agency.


Phil is a digital engagement expert with over 10 years of experience working across the media, education, energy and not for profit sectors.


He has directed award-winning content including a video series for one of Australia’s largest universities and established the digital presence from scratch for a leading energy consumer advocacy organisation.


Phil’s talent as a full-service video storyteller bolsters his ability to deliver communications strategy creatively, leaving a lasting impression on clients and audiences.


Connect with Phil on LinkedIn

Fiona Pinney

Fiona Pinney

graphic designer

Fiona Pinney is a graphic designer for 
The Shape Agency.


Fiona is a graphic designer with over 14 years of experience working with small to medium enterprises and not for profit organisations with a social interest purpose. 


Her background includes working as a senior designer and account manager, and also working for a Sydney-based design agency as a production coordinator, where she was responsible for a team of 10 staff across print procurement, fulfilment and logistics for national and LSM promotional campaigns.


Fiona has worked on a range of issues-based campaigns and strategic communications efforts with a design focus, developing websites, social media content and collateral.