About

Shape is a full-service strategic communications and research agency with a difference. We are all about our clients and the work they do to improve their communities, the country, and our world.

We help our clients achieve meaningful change on the most challenging and complex issues. We are seasoned advisors and ambitious innovators drawn from many backgrounds with a single purpose: yours.

Advertising

Our team delivers compelling, targeted and effective advertising – whatever the platform or channel – to cut through the noise and elevate your message and branding.

Communications strategy

Shape works closely with our clients to create effective communications strategies. We include our clients in the strategic process to underpin organisation wide buy-in and to ensure your communications drive broader organisational goals.

Digital

In a competitive world of digital communications, with challenges ranging from disinformation, to fast moving social media landscapes, you need the best advice to maximise reach and engagement. Whether you require a social media intelligence, digital campaign strategy, website design, social media support, video or other digital content creation, Shape can help.

Media training

Whether you need urgent prep for a high-stakes interview, or want to make sure you are ready to respond to a deluge of enquiries, Shape’s tested media training program provides the confidence and competencies to deal with any scenario. Our team works with the news media every day, and includes senior journalists and media advisers who know how to get a message across and manage challenging situations. 

Speechwriting

Speechwriting is a specific skill that can be hard to find. At Shape, our expert team has drafted speeches, talking points and media briefing notes for Federal and State Ministers, United Nations Officials, and senior leaders in the Australian public service, not-for-profits and corporate business. We work with you to understand the subject matter, align with your voice, and refine the text. 

Brand

Your brand isn’t everything – but it’s almost everything. We’ve worked with many of our clients to run inclusive, creative branding processes that ensure your organisation or campaign’s identity connects with the audience and projects the right message while staying true to your core values.

Creative

Making your message stand out in this crowded world requires fresh ideas and content that will cut through. We have some of the best creative brains in Australia, able to bring your campaign, project or organisation to life.

Market research

Well-designed research doesn’t just help you understand your audience, it builds an evidence base for strategic decisions – how you frame your message, reach your target audience and motivate action or behaviour change. Knowing the profile and contours of your audience means the big investments you make in reaching them will work, and help you show impact with your stakeholders.

Organisational planning

If you’re developing an organisational strategy, re-structuring your teams, or reviewing your communications, marketing and engagement function, we bring expertise to the table beyond the day-to-day communications. We answer the questions your Board and CEO are focused on, such as managing reputational risk, organisational governance, change management and resources allocation to help you make the big decisions.

Campaigns

Whether you’re seeking to drive policy change, shift community attitudes or raise awareness about your key issue, Shape is your go-to team for campaign advice and execution, driven by the evidence of what works to change hearts and minds.

Crisis management

Challenges, even crises, happen to the best of us. What sets organisations and leaders apart is how they respond, and that all comes down to how prepared they are and the counsel they receive. With decades of experience in politics and media, the Shape team provides considered, structured advice on internal and external crisis management to our clients before, during, and in the aftermath of a crisis.

Media

The media isn’t just a way to reach your audience – it is essential to profiling your organisation, amplifying your issue in the public conversation, and achieving your communications goals. Shape’s team of media specialists, including former senior journalists, help our clients identify the right narrative, connect with the right journalists, nail the pitch, and get the coverage your issue deserves.

Stakeholder engagement

Trusting, productive relationships with key stakeholders can mean success or failure for any organisation, project, or campaign. Shape works with our clients to map and understand the stakeholder landscape, find alignment and common ground to establish buy-in, and then maintain or manage relationships over time.

Advertising

Our team delivers compelling, targeted and effective advertising – whatever the platform or channel – to cut through the noise and elevate your message and branding.

Brand

Your brand isn’t everything – but it’s almost everything. We’ve worked with many of our clients to run inclusive, creative branding processes that ensure your organisation or campaign’s identity connects with the audience and projects the right message while staying true to your core values.

Campaigns

Whether you’re seeking to drive policy change, shift community attitudes or raise awareness about your key issue, Shape is your go-to team for campaign advice and execution, driven by the evidence of what works to change hearts and minds.

Communications strategy

Shape works closely with our clients to create effective communications strategies. We include our clients in the strategic process to underpin organisation wide buy-in and to ensure your communications drive broader organisational goals.

Creative

Making your message stand out in this crowded world requires fresh ideas and content that will cut through. We have some of the best creative brains in Australia, able to bring your campaign, project or organisation to life.

Crisis management

Challenges, even crises, happen to the best of us. What sets organisations and leaders apart is how they respond, and that all comes down to how prepared they are and the counsel they receive. With decades of experience in politics and media, the Shape team provides considered, structured advice on internal and external crisis management to our clients before, during, and in the aftermath of a crisis.

Digital

In a competitive world of digital communications, with challenges ranging from disinformation, to fast moving social media landscapes, you need the best advice to maximise reach and engagement. Whether you require a social media intelligence, digital campaign strategy, website design, social media support, video or other digital content creation, Shape can help.

Market research

Well-designed research doesn’t just help you understand your audience, it builds an evidence base for strategic decisions – how you frame your message, reach your target audience and motivate action or behaviour change. Knowing the profile and contours of your audience means the big investments you make in reaching them will work, and help you show impact with your stakeholders.

Media

The media isn’t just a way to reach your audience – it is essential to profiling your organisation, amplifying your issue in the public conversation, and achieving your communications goals. Shape’s team of media specialists, including former senior journalists, help our clients identify the right narrative, connect with the right journalists, nail the pitch, and get the coverage your issue deserves.

Media training

Whether you need urgent prep for a high-stakes interview, or want to make sure you are ready to respond to a deluge of enquiries, Shape’s tested media training program provides the confidence and competencies to deal with any scenario. Our team works with the news media every day, and includes senior journalists and media advisers who know how to get a message across and manage challenging situations. 

Organisational planning

If you’re developing an organisational strategy, re-structuring your teams, or reviewing your communications, marketing and engagement function, we bring expertise to the table beyond the day-to-day communications. We answer the questions your Board and CEO are focused on, such as managing reputational risk, organisational governance, change management and resources allocation to help you make the big decisions.

Speechwriting

Speechwriting is a specific skill that can be hard to find. At Shape, our expert team has drafted speeches, talking points and media briefing notes for Federal and State Ministers, United Nations Officials, and senior leaders in the Australian public service, not-for-profits and corporate business. We work with you to understand the subject matter, align with your voice, and refine the text. 

Stakeholder engagement

Trusting, productive relationships with key stakeholders can mean success or failure for any organisation, project, or campaign. Shape works with our clients to map and understand the stakeholder landscape, find alignment and common ground to establish buy-in, and then maintain or manage relationships over time.

Our approach

We bring the right people together to solve your organisation’s challenge.

Our ‘living strategy’ approach means we operate in a continuous loop improving and evolving the performance of your communications or campaign over time.

We start with data about your audience and issue. 

Armed with knowledge and insight we determine the best strategy to achieve your goals.   

Our strategy and narrative frameworks identify the target audiences and the most impactful messages to connect with them.

We find the creative idea to make your story memorable and compelling. 

But we don’t leave you there – we help you execute with a clear content and channel plan working across all media.

About our sister business

To learn more about The Insight Centre, visit their website.

Our sister business The Insight Centre is a full-service research agency. Shape collaborates with The Insight Centre to provide evidence-led approaches to communications and communication strategy. The Insight Centre also provides a range of independent social research and engagement services to for-purpose clients. 

To learn more about The Insight Centre, visit their website.